AURA unveils....Black Magic !!
The mesmerising range of alloy wheels from Aura christened “Black Magic” has been launched recently. Select designs go through a special finishing process which transforms them into “Black Magic” – superbly machined wheels with pockets painted to a rich glossy midnight black colour and a top protective lacquer coat.

Black Magic

Aura alloy wheels from Hindalco (flagship company of the Aditya Birla group) have been the pioneers in driving the market of alloy wheels in India and continue their leadership by offering contemporary designs in over 100 style options.

The “Black Magic” range of alloy wheels are available for a variety of Indian cars like, Maruti Swift, Esteem, Zen Estilo, Ford Fiesta, Chevrolet Aveo, Mahindra Logan, Tata Indica , Indigo, Safari, Hyundai Santro, Getz, Verna, Honda City & Mahindra Scorpio. Fierce work is underway to extend the “Black Magic” range to all other vehicles on Indian roads besides expected new launches in the coming months.





Rallyists Rahul & Prafool Sancheti won the 1st Prize (Team) at the "Raid De Himalaya" Rally, 2007. Their cars were riding on AURA.

As Rahul says, "At a crucial juncture, one of the cars had a flat tyre & our team was unable to change the wheel due to a slipped wheel nut. Hence, we drove on a flat tyre for about 25 kms. The performance from the AURA alloy wheels was amazing. The wheel with the flat tyre held on brilliantly on a hilly terrain with broken roads. In fact, it was only due to the strength of the alloy wheels that we made it to our destination."




Conquering the Himalayan terrain is a tough task and proves the strength & safety of AURA alloy wheels which absorbed all the battering on bad roads….that too riding on a flat tyre !





Experts say :

“Alloy wheels are stronger than steel wheels. One should avoid cheap imported brands proliferating in the market as they do not come with any warranty and one does not know how good they are. I would rather go for AURA.

AURA alloy wheels are manufactured using the LPDC (Low Pressure Die Cast) technology, which is better way of manufacturing. They also come with a warranty and you have peace of mind on that.”

- Hormazd Sorabjee, Editor-‘Autocar India’ & renowned automobile expert.

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